A single-weight proprietary typeface for Dublin-based design office aad, baasic was intended as a plain, hardworking grotesque: a simple tool for clear communication. Sources include early 20th century jobbing sanses like Morris Benton’s News Gothic and Candia, a short-lived typewriter face Josef Müller-Brockmann designed for Olivetti, which had unusually deep junctures that added energy to letters like m and n. Lightweight and monoline, baasic has large counters, a generous x-height, and an open aperture. Semi-oldstyle figures enhance readability in small sizes. Stencil cuts were added to produce a new studio logotype. Winner of an ICAD Silver Bell. Design direction and notebook design by aad. Not available for licensing.